Marketing & Sales
Data-driven market analysis and enrichment for a Belgian nonprofit
Nonprofits expanding into new commercial activities often struggle to identify the right prospects without reliable data. Agilytic partnered with a growing Belgian nonprofit to implement a robust market analysis process, giving the sales team a clear, actionable picture of their market.
To protect confidentiality, we may alter specific details while preserving the accuracy of our core contribution.
Context & objectives
A growing Belgian nonprofit needed to understand its market size and identify high-potential prospects but lacked a reliable client database.
One division was planning to launch a catering service. A business plan existed, but the team needed to assess viability. Not all B2B prospects carried the same potential, and the existing data was outdated and incomplete.
A second division needed an enriched prospect list along with insights on their customer base. Their goals were:
Acquiring new customers
Increasing average spending
Growing customer loyalty
Boosting commercial efforts
Better identifying future business opportunities
Agilytic set out to help both divisions by delivering a comprehensive market analysis and actionable lead scoring.
Approach
Data recovery and enrichment
We started by cleaning the client's existing database, correcting incomplete or outdated information and removing duplicates.
We then enriched the data using open sources including BCE, Graydon, and NACE codes, aggregated through Anatella.
Portfolio analysis and prospect scoring
We analyzed the existing customer portfolio to understand which services were most favored by activity sector, company size, age, geography, and financial profile.
This market analysis produced a prospect score for each company, with clear justification of high-to-low potential based on specific criteria.
Delivery of actionable tools and insights
We structured the results in an Excel tool with pivot tables and filters, allowing the client's commercial team to experiment with their own selection criteria.
The Agilytic team also delivered a shortlist of target companies based on selected criteria, as well as insights on characteristics most favorable to partnership.
Results
This data-driven market analysis project significantly improved ROI for sales efforts. Key outcomes included:
An estimate of prospect volume with the conversion percentage needed to reach targets
A prioritized focus on prospects with the highest commercial potential to inform future campaigns
A complete, accurate picture of market size and high-potential prospects for efficient outreach
The client's sales team gained a reliable, data-driven foundation to guide commercial decisions and allocate resources where they would have the greatest impact.
To safeguard confidentiality, we may modify certain details within our case studies.