To digital and beyond.
Marketing in the age of first-party data.
Our core beliefs
Digital marketing is increasingly central in an organization’s acquisition and customer experience strategies. Its rise to prominence is largely justified.
The majority of organizations underuse digital today. There is little communication between media spending and a company’s own channels (web, apps, etc.).
Privacy concerns mean first-party data become the most reliable source of insights for any organization.
If too narrowly considered, Digital Marketing risks becoming “just another silo” in an already fragmented organization that will never deliver on digital’s full potential.
Experts in data-driven marketing since 2015
Smarter real estate investments through geospatial data
Creating a market watch agent to spot commercial opportunities early
Unlocking sales insights through audience modeling in gaming
Data-driven customer segmentation in automobile retail
Automated competitive intelligence in professional services
Modernizing the data foundation for an international CPG leader
From maps to meaning: turning geographical data into actionable business intelligence
Optimizing advertisements with allocation forecasting in ad tech
Improving customer conversion with a defined data roadmap in banking
Taking customer segmentation to the next level in a retail company
Enhancing marketing in real estate through data visualization
Data platform and sales performance management in healthcare
Marketing mix modeling in utilities: smarter budget allocation with Robyn
Data enrichment and advanced lead scoring for B2B growth
Competitive pricing with a dynamic model in telecom
Data-driven market analysis and enrichment for a Belgian nonprofit
Accelerating marketing decisions with a Power BI dashboard in the gambling industry
How data enrichment improved commercial targeting for a pharmaceutical company
How B2B segmentation drove sales growth for a Belgian food retailer
B2B cross-sell with predictive scoring
Identifying commercial potential with segmentation in insurance
Advancing digital marketing solutions with an improved data warehouse
Boosting commercial initiatives with an automated prospecting tool in utilities
Smarter segmentation to improve the customer experience in retail
Making sense of disorganized data with a defined roadmap for a leading automobile brand
Make your customers an offer they can’t refuse
Setting the optimal price for home security services
Better market insights with profiling in retail
Improved pricing in automobile leasing
Gaining sales visibility and boosting performance in banking
Lead generation on autopilot in real estate
Up-to-date sales data in commercial real estate
Machine-trained valuation in real estate
Keeping an eye on the competition in banking
Tailoring a personalized onboarding experience in banking
Increasing the ROI of e-mail campaigns in automobile
Amplifying B2B outreach in the tourism industry
Getting the price right in B2B insurance
Rethinking the way you launch a new pharmaceutical product
Growing operations with improved reporting at a restaurant chain
Know when it is time to (re)engage your customers in retail
Optimizing the marketing mix in pharma
Prioritizing B2B sales activities in telecom
Boosting the performance of coupons in retail
Smarter segmentation leads to better decisions in health insurance
Digital transformation roadmap for a health insurer
Improving the performance of digital campaigns for a tour operator
Report automation at a business school